British Racing Driver | Award Winning Businessman | Brand Marketing Expert

Dan Kirby bounced back from a bruising start to round two of the TCR UK season at Croft to secure his best result of the campaign to date.

The Essex-based racer made the long trip to the North East looking to build on the brace of twelfth place finishes he secured in the opening event of the year at Snetterton – which had marked his return to action after an 18 month hiatus from racing.


Dan Kirby is a British racing driver based in Chelmsford, Essex currently competing in the TCR-UK Touring Car Championship.

Dan’s touring car career began in 2020 with Power Maxed Racing. The following 2021 campaign was a near championship winning season with Power Maxed Racing which concluded the final race weekend at Donington Park with 5 drivers in contention to clinch the title. Dan finished the weekend 3rd closing a very successful 2nd year in touring car racing.

Prior to focussing solely on his own racing career Dan was the founder and team principle of Trade Price Cars Racing a spin off from his car sales business Trade Price Cars. The team competed in the 2019 & 2020 Kwik Fit British Touring Car Championship Seasons with 2 Audi S3’s piloted by Jake Hill & Ex F1 and Lemans Winner Mark Blundell (2019) following on with Bobby Thompson & James Gornall (2020).

Trade Price Cars

Dan Kirby is the Founder & Current Managing Director of Trade Price Cars. The multi award winning car dealership has sold in excess 15,000 used vehicles in its 10 year history. Stocking over 200 vehicles Trade Price Cars is one of the biggest independent car dealers in Essex with a reputation to match.

Trade Price Cars formed its own British Touring Car Championship team in 2019 competing for 2 seasons in the UK’s premier motorsport series. A Podium for Jake Hill during its maiden race weekend at Brands Hatch was a memorable highlight of the teams’ achievements. Jake went onto secure the teams 1st Win at Knockhill later that season.

Octane Finance

Dan Kirby is the co-founder & Director of Octane Finance a leading car finance broker in the automotive industry. Having a keen eye for talent and opportunity Dan secured a multi year deal to sponsor Porsche Junior Driver Harry King in Porsche Carrera Cup GB. Harry went on to dominate the championship being crowned Champion in 2020. The Octane partnership with Harry has continued ever since as it enters its 4th season.

We Finance any Car

Dan Kirby is the co-founder & Director of We Finance Any Car a car finance comparison website. Keen to continue his successful backing and sponsorships of up and coming young motorsport talent Dan signed a deal with rising star Tom Lebbon. Lebbon competed in British F3 flying We Finance Any Car colours with Elite Motorsport in 2021 & 2022. Tom now graduates into Europe where he will be racing with the renowned Arden Motorsport having nurtured a crop of todays current F1 drivers.

Having being on 3 sides of the sponsorship triangle as a Sponsor, Team Owner, Racing Driver there is nobody better placed in the motorsport industry then Dan Kirby to fully digest, strategically plan, maximise, execute and onboard potential sponsor to professional high level motorsport.

Branding is just the very start and small part of a successful partnership with a driver and team. Hospitality, product activations, social media activity, video, guest appearances and track days are just some of the things that are organised by Dan Kirby and his team with his partners.

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